Privacy Policy

Policy effective as of:  07/06/2019

Expert Home Tips is committed to protecting your privacy. Please read on for our privacy policy and if you have any more questions please don't hesitate to contact us.

The processing of your personal data will always be in line with the rules set out by the General Data Protection Regulation (GDPR). One of the guidelines of this is to ensure that privacy policies are written in plain-english and with as little legalise as possible. So we’ll try to keep it as simple as possible!

Policy Details

Our purposes & legal bases for processing your data

The law states that we need to review and decide upon a legal basis for processing any of your personal data. These are the appropriate bases that we’ve selected and the data that is being processed:

Consent – e-mail mailing list

When joining our e-mail mailing-list you provide us with direct consent to send you e-mails containing articles & offers/freebies. The frequency of these communications will typically be daily, although when more articles/freebies/offers are available we might send more often than this. Some of these communications are used for 3rd party advertising, the categories of marketing are listed below under the heading 'Categories of marketing'. You also agree for us to personalise these e-mails according to any demographic data you’ve provided.

The minimum personal data we process and save during the subscribe is:

  • E-mail
  • IP address (to mitigate fraud & data duplications)

But is not limited to those data fields and some subscribe forms contain more. If you provide more personal information using on site forms, we will process it under the consent/legitimate interest shown in this privacy notice.

Sending e-mails & analytics

We send e-mails using Send Grid (a 3rd party). By joining our mailing list, you consent for your personal data to be transferred to Campaign Monitor.

You also consent forSend Grid to record e-mail analytics on an individual user basis including (but not limited to) who was sent particular e-mails, IP address, opens, clicks, bounces & unsubscribes. These are used for segmentation and optimisation purposes. The data is gathered using industry standard technologies including tracking pixels.

You may withdraw your consent at any time by clicking the link unsubscribe at the bottom of the email or contacting us directly.

Legitimate Interest

For all our other data processing we use the legal basis of ‘legitimate interest’. This has been chosen after having performed a balancing test for each individual data use-case. During the tests we consider:


  • The data processing that’s necessary for us to produce the best website for our users & perform as a profitable/sustainable company that uses marketing activity as its primary revenue driver
  • Against your rights and interests as an individual

The data we use & processing we perform under the ‘legitimate interest’ bases are:


  • If a user wishes to unsubscribe from our e-mail marketing we need to keep a record of that e-mail in order to make sure it can’t be signed up with again. A user still has the ‘right to be forgotten’ in which case all of the personal information we hold about user will be deleted. They would then appear to us as a fresh user and would be able to subscribe again using the same details. To request this please visit our contact page.

 Adverts on Expert Home Tips

  • We show adverts on site from the Google ad network Adsense. This helps us fund the websites operation and keep it free to use. You can turn off personalised ads from Google by following this guide.

Web analytics

  • We use Google Analytics to assess the number of visitors, sessions, page views, user journeys etc. We use this information to optimise the website and future marketing campaigns, however, it doesn’t include any personally identifiable information.
  • Our servers hosted on Rackspace log errors and page requests to help fix problems and keep the website secure.
  • We use the server monitoring software New Relic to monitor the integrity of our websites and keep them secure.

Targetted Advertising

  • We have placed some code on our website from Facebook which uses cookies to allow us to target users with online adverts on the facebook platform. You can opt out of this activity via:
    • Facebook - Login to your Facebook account and visit Settings → Ads where you can customise your settings
  • We collect information about you (such as your IP address) from your use of Our Site and share this with third parties and advertising platforms (such as Facebook), so that relevant adverts may be selected and served to you, and others who are similar to you, via those platforms (on the basis of our legitimate interests to market our products to you and others who have similar preferences to you). 

Recipients of personal data

We use several external companies/services to help us perform our legitimate interests. These services are:

  1. Google Analytics - Belgrave House, 76 Buckingham Palace Road, London, SW1W 9TQ
  2. New Relic - 188 Spear St., Suite 1200, San Francisco, CA USA 94105
  3. Codebase HQ - Unit 9 Winchester Place, North Street, Poole, Dorset, BH15 1NX
  4. Send Grid - 41 Corsham Street, London, N1 6DR
  5. Rackspace - 5 Millington Road, Hyde Park Hayes, Middlesex, UB3 4AZ

Personal data transfers outside the EU

You should be aware that some recipients of your data may be based outside the European Union, whose laws provide a different standard of protection than that provided under English law. We will not release your data to a non-EU country processor without performing proper due diligence as to the standards of data protection within the specified country and proof of compliance with the standards of the UK Data Protection Act 1998 and other relevant legislation. Such requirements will be part of a formal and legally binding Data Processing agreement between us and the recipient.

Retention periods – how long we store your data

When you provide us with personal data via consent or any other legal basis we store it within our server, database or external source. Without time limits this would stay stored indefinitely.

However, we don’t want to keep it longer than necessary. As such, we’ve set these time limits on keeping personal data:

Demographic data (provided by consent and associated with an e-mail)

We will continue to keep this demographic data indefinitely within our database and our e-mail sending platform. A user can always request complete deletion of their data under the ‘right to be forgotten’.

Suppression data

We will keep a record of suppressed (unsubscribed) e-mails & IP addresses indefinitely to make sure they cannot be re-subscribed. This is unless a user requests for complete data deletion under their ‘right to be forgotten’.

External data services

When we use external services to process your data this will be stored on their servers:

Google Analytics (web analytics)

The data is stored indefinitely and as it’s not user identifiable does not fall under the remit of the ‘right to be forgotten’

New Relic (server monitoring)

The data is stored indefinitely. However, we reserve the right to retain these records for security purposes even if a user requests the right to be forgotten.

Codebase HQ (error monitoring)

The data is stored indefinitely. However, we reserve the right to retain these records for security purposes even if a user requests the right to be forgotten.

Rackspace (server hosting)

The data within the access & error logs is stored indefinitely and can be identified to a user via the IP address. However, we reserve the right to retain these records for security purposes even if a user requests the right to be forgotten.

Send Grid (e-mail sending)

Any analytics / demographic / personalisation data we have on a user is also stored within Send Grid. We will continue to keep this demographic data indefinitely within our database and our e-mail sending platform. A user can always request complete deletion of their data under the ‘right to be forgotten’ by contacting us.

Your rights as a data subject

Along with other rights mentioned in this policy and in keeping with the GDPR regulations you have the:

Right of access

Following an individual’s request to access their personal data we have a process to fulfil this request in a timely manner.

Right to rectification and data quality

We have several internal processes that ensure your personal data remains accurate and up to date. A user can also request that their data be updated or changed by contacting us.

Right to erasure including retention and disposal

We have processes to routinely and securely dispose of personal data that is no longer required in line with agreed timescales as stated within the retention periods section of this privacy policy.

Right to restrict processing

We have procedures to respond to an individual’s request to suppress the processing of specific personal data.

Right of data portability

There are no other relevant environments which an individual could easily move, transfer or copy their data to. However, we can provide a copy of all the data we hold on an individual for the purposes of verification etc.

Right to object

We have procedures to handle an individual’s objection to the processing of their personal data.

Right to lodge a complaint

As an individual you will always retain the right to lodge a complaint with a supervisory authority.

If you wish to enforce any of your rights relating to data you may contact us and we will endeavour to get back to you within 48 hours.

Automated decision making

We use any demographic information provided via consent to show you more relevant offers via e-mail.

Categories of marketing

As mentioned in section 1, some of our communications are used for 3rd party advertising, the categories of marketing you can expect to receive are:

  • Baby
  • Beauty
  • Entertainment
  • Fashion
  • Finance
  • Food & Drink
  • Gambling
  • Health & Fitness
  • Home & Garden
  • Kids
  • Learning
  • Pets
  • Sports & Outdoors
  • Technology
  • Travel

Gambling offers/content

As per section 1 - if you’ve joined our e-mail list we may send you e-mails containing freebies/offers. Some of these offers can contain information related to gambling or be offers from gambling companies.


Cookies help us to provide you a better website, enabling us to see which pages you find useful and which ones you don’t. The cookie in no way gives access to your computer or information about you, other than the data that you choose to share with Expert Home Tips.

When you visit a domain, the assets that are loaded on that domain may drop a third-party cookie. These sometimes allow the third party to track you from one site to the other.

You can choose to accept or decline cookies if you prefer by adjusting the settings within your web browser.

If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer's instructions by clicking “Help” in your browser menu.

Cookie Analytics

We work with advertisers & marketing partners to fund the site and keep it free for use by the public.

These 3rd parties use cookie technologies to collect data for analytics purposes. By continuing to use this site, including clicking any external links, you consent to the use of advertising and analytics technologies (including cookies) on this site and with any advertising partners of the site. You also consent to the use of cookies by our own advertising network which runs on the domain

Minimum age

You must be aged 18+ to register for marketing (by any channel) from Expert Home Tips. We do not knowingly, deliberately or aim to, collect personal data from children under the age of 18, either for registration or for marketing purposes.

The data controller

The data controller for Expert Home Tips is:

Veneficus Ltd, Units A-J Austen House, Station View, Guildford, Surrey, GU1 4AR. Phone: 01483 948181